SME TradeLinks Delivers UNWTO Workshop on Branding
What an honour it was for https://www.smetradelinks.co.za/ to deliver a workshop on 14 June 2021 in #Windhoek, #Namibia on the Importance of Sstrategising and Branding for Small Tourism Businesses in Africa in the Context of the Global Covid-19 Pandemic! The one-day workshop was part of a two-day conference on building #BrandAfrica which brought together tourism ministers, CEOs, CMOs and SMME operators from a number of African countries including, for example, #Namibia, #Ghana, #SouthAfrica, #DRC, #Tanzania, #Zambia; #Chad, #Niger, #Lesotho and many others.
His Excellency Hage Geingop, the President of Namibia, Mr Zurab Pololikashvili, the Secretary General of UNWTO and Dr Ibrahim Assane Mayaki, the CEO of AUDA_NEPAD. The conference debated and laid the ground for a comprehensive and continent wide consultative process to conceptualise and launch a Brand Africa that will represent and project the #AfricaWeWant: an Africa that is rising; an Africa that cares; an Africa at peace with itself and with others; an Africa that is united and strong; an Africa that is free from negative stereotypes and misconceptions. Branding Africa will no doubt be a long and arduous process, but branding our beautiful continent to instill pride and a sense of common purpose we must. #AU, #AUDA_NEPAD, #AfCFTA
The conference debated and laid the ground for a comprehensive and continent wide consultative process to conceptualise and launch a Brand Africa that will represent and project the #AfricaWeWant: an Africa that is rising; an Africa that cares; an Africa at peace with itself and with others; an Africa that is united and strong; an Africa that is free from negative stereotypes and misconceptions. Branding Africa will no doubt be a long and arduous process, but branding our beautiful continent to instil pride and a sense of common purpose we must. #AU, #AUDA_NEPAD, #AfCFTAThe UNWTO entrusted the challenging task of shaping Brand Africa to global branding giant Interbrand. Let us hope that promoting Brand Africa will help the continent to achieve its full tourism potential.