
SME Tradelinks Vision
Our vision is to grow and develop SME TradeLinks into the most successful and cutting edge SME growth acceleration platform in South Africa.
SME Tradelinks Mission
Our mission is to attract high growth potential SMEs in the tourism, hospitality and associated sectors, and help them build the critical capabilities, including access to finance and mentorship, that they require in order to grow into healthy and thriving businesses.
An equally important aspect of our mission is to identify and develop suitable and untapped domestic and international market opportunities for our SME clients.
How we do it?
We partner with large public and private sector corporate organisations to empower our SME clients and link them to expanded procurement opportunities.
We also partner with financial institutions to provide access to finance for our SME clients in need of business loans to grow and expand their enterprises.
Perseverance
Passion
Entrepreneurship
Honesty
Integrity
Self-reliance
Appreciation of diversity
Respect for the customer
Transparency
Inclusivity
Hard Work

Meet the Team

Lindiwe Sangweni-Siddo
Non-Executive Director
Ms Sangweni-Siddo has over 20 years of experience in the hospitality sector which she offers to the SME Tradelinks team in an advisory capacity.

Dr. Salifou Siddo
Chief Executive
Dr Siddo brings to the SME TradeLinks team professional experience in tourism of more than 20 years.

Pholosho Moja
Senior Transactor
Ms Moja offers a wealth of experience in deal origination, structuring, negotiation and financing to the SME TradeLinks.

Rod Cusens
Incubator Resident Expert
Mr Cusens has wide experience in business having worked extensively in the banking and business environment.